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In this new series called Business In The Spotlight, we highlight Muslim owned or Muslim catering businesses to understand the human story behind the brand.
I’ve “known” Nadia since 2009.
Of course, we’ve never met.
Despite living an ocean apart, Nadia and I have had a good friendship Alhamdulillah.
Asateer means Story in Arabic, and if you’ve ever glanced at Nadia’s blog or even her Instagram, this lady is a storyteller and traveller.
The Story Behind Asateer Scarves
I WANT THE WHOLE COLLECTION!
INSPIRATION STRIKES IN MALAYSIA
Masood and I were vacationing in Malaysia a year ago.
During our 15-day stay, I had the chance to closely interact with the friendly locals, sample their delicacies, and observe their fashion styles.
I noticed how fashionable Malaysian women are!
They’re educated, appear confident, hardworking, and love colourful clothes and scarves.
Comfortably wearing satin and silk in the country’s year-round tropical climate and they manage to look so stylish!
With so many branded scarves options and I thought, why don’t we have the same in the UAE?
As women who work hard to become financially independent, we deserve to look our best from head to toe.
This inspired me to start Asateer Scarves.
BUMPS IN THE ROAD
Every business has bumps in the road, and it’s important to talk about them.
After all, Rome wasn’t built in a day!
Nadia’s obstacles centred on the fact that people thought the market was flooded with Hijab companies.
I know this because just before I got married my mum and I were going to start a Hijab business, but after looking at the competition we decided against it.
In the end, Nadia’s stayed true to her vision that the smart, creative and financially independent Muslim women don’t want to look like everyone else.
After all, a cheap hijab doesn’t go with that Michael Kors bag that I see every other Hijabi wearing!
WHAT MAKES ASATEER SCARVES UNIQUE?
We like to think of Asateer Scarves as an experience.A personal one.We like to remember each person who purchases with us and build relationships that lasts.We will guide you from the moment you reach out to us to make your purchase, help you make a decision, just like your own personal shopper who will craft a special shopping experience for you.Fabrics are carefully chosen.Scarves are cut, stitched, tested, and labelled ourselves.We do not mass produce or import ready-made scarves.We create our own so that you get unique pieces.Because of this, each scarf type comes in a limited number of pieces, and we don’t mind. We are here to try and make the best scarves we can, not the most scarves we can.Once you select and purchase the scarves, we carefully iron-out any creases, fold and pack them in special custom-made Asateer Scarves boxes.We like to insert a little “Thank You” note, and seal in a hint of fragrance (a little experiment that we’d recently started: try to send you a scent of Arabia through the scarves).We then tie the box with a white ribbon.Finally, we send your scarves off for shipping with lots of love and duas.The special packaging and the option to add a personalised note make Asateer Scarves ideal gifts, too!
THE CHARITY ELEMENT
Anyone can start a business, but to start a business with the intention of helping others and serving a community, that really intrigued me.
My mum always said to me when you intend to start a business, give a portion to charity and Allah will always look after your business.
That’s why I love the fact that Asateer Scarves works with Nusratul Masakeen a charity organisation in India that is based in Hyderabad and Mangalore.
I know you’re all here for the awesome pictures of the scarf.
Nadia very kindly sent me and a few select bloggers a scarf of our choice.
I pretty much stopped wearing colourful Hijabs a while ago as people told me to be more serious as I got into my 30’s.
Nadia told me to do what I want, so I chose something similar to what I used to wear, a bright unapologetic floral print.
As soon as it arrived, it made me feel feminine and beautiful.
This is how the scarf came packaged, in this gorgeous box with a ribbon securing it.
Inside, in beautiful tissue paper with an Asateer Scarf sticker was the actual Hijab, neatly folded and crease free.
The gorgeous Asateer label was visible and really makes it feel more luxe.
A few days later, I was due to meet fellow blogger Nishi V and I asked her if she would mind doing a Photo Shoot for me.
She thankfully agreed and on a dull drizzly day, laughed at by a toddler we tried to take some photos to justify the beauty of this Hijab.
HOW MUCH ARE THEY?
Most of the scarves are £21 with the silk ones around £41 which are expensive but as explained in the post, it’s hard to source fabric this good.
I’ve already ordered 2 more which I will share on Instagram as part of my birthday present from my husband Alhamdulillah.
But since the shipping rate is a flat rate up to 3 scarves and then the shipping price goes up so you can buy 1 for you, 1 for a friend, 1 for mum etc.
SHOULD YOU BUY?
If you’re looking for good quality premium Hijabs for yourself or for gifting, then I would highly recommend Asateer Scarves.
If this doesn’t float your boat, I have a lot more articles on how other Business in the Spotlight, save money and make money on Money Savvy Muslim or sign up to my newsletter to get new content straight to your inbox!
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